The Story Behind That Marketing Buddy
Hey there! Great to meet you — I'm RJ, a 32-year-old marketing nerd from Finland.
10+ years of real-world marketing experience. No hype. Just what works.
After 10+ years running a digital marketing agency and testing countless tools on real projects, I share what actually moves the needle — so you can skip the hype and focus on results.
My Marketing Journey
It all started in 2015 at a digital marketing agency in Helsinki. I dove headfirst into Google Ads, landing pages, and funnel optimization — working hands-on with dozens of clients and learning what actually drives conversions versus what just burns budget.
I quickly became obsessed with data. Google Analytics, Tag Manager, Looker Studio — these became my daily tools. I realized that great marketing isn't about guessing. It's about tracking, testing, and letting the numbers tell you what's working.
Over the years, my skillset grew: SEO, organic content, email marketing, webinars, and paid social across Facebook, Instagram, LinkedIn, YouTube, and Pinterest. The agency scaled to nearly 30 marketers serving over 100 clients. Every day brought new challenges — and with them, new tools to test.
Why This Site Exists
Throughout my career, I've tested countless marketing tools. Some were game-changers. Most were not. And with AI reshaping how we create content and reach customers, the number of tools is exploding faster than ever. It's getting harder to separate what's genuinely useful from what's just noise.
I've learned so much from other marketers who openly shared their knowledge — through blogs, newsletters, YouTube, and LinkedIn. Now it's my turn to give back.
That Marketing Buddy is my way of contributing to the community. I use my real-world experience to test software and share honest insights — so you can skip the guesswork and choose tools that actually make a difference.
My Mission
This isn't just another review site. It's a trusted resource for marketers, creators, and small business owners navigating today's crowded SaaS landscape.
My goal is simple: help you find the tools that move the needle — without the hype, without the fluff, just honest guidance from someone who's been in the trenches.
You've Got a Buddy Here
If you're building something, growing something, or just trying to make sense of the endless wave of "must-have" tools — you've already got a buddy here.