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Sales Funnels

20 Best Sales Funnel Software in 2026

Sales funnels turn casual website visitors into paying customers by guiding them through a strategic sequence of touchpoints. The right sales funnel software can automate this process, track performance, and dramatically increase your conversion rates.

Last updated: January 19, 2026

This page may contain affiliate links. I only recommend software I trust.

Who Is This Guide For?

  • Marketing agencies managing multiple client campaigns
  • E-commerce businesses wanting to optimize their customer journey
  • Course creators and coaches selling digital products
  • Small business owners looking to automate their sales process

Quick Verdict

ClickFunnels is my top pick for most businesses with its comprehensive funnel building tools and proven templates. GetResponse offers better value for all-in-one marketing needs, while Systeme.io is perfect for budget-conscious startups.

My Top Picks

Top Pick
#1

Clickfunnels

Best for: Businesses wanting proven funnel templates and comprehensive marketing tools
★★★★4.2/5

All-in-one marketing platform for building sales funnels, hosting courses, and managing customers

Why I like it: ClickFunnels pioneered the sales funnel space and their templates are based on millions of dollars in actual sales data. The drag-and-drop editor makes it easy to create complete funnels, and the unlimited contacts feature means you won't get hit with surprise fees as you grow.

Key Features

  • Drag-and-drop funnel builder
  • Proven high-converting templates
  • Email marketing automation
  • Unlimited contacts

Pros

  • Battle-tested templates that convert
  • No contact limits
  • Strong community and training

Cons

  • Higher starting price
  • Learning curve for beginners
Clickfunnels homepage screenshot
Best for Lead Generation
#2

Leadpages

Best for: Businesses focused primarily on capturing and converting leads

Landing page builder with lead generation tools and unlimited lead collection.

Why I like it: Leadpages excels at creating high-converting landing pages and lead magnets. Their templates are constantly tested and optimized, and the unlimited lead collection means you never pay more as your audience grows.

Key Features

  • High-converting templates
  • Unlimited lead collection
  • A/B testing tools
  • Lead magnet creation

Pros

  • Proven conversion templates
  • No lead limits
  • Easy to use

Cons

  • Limited email automation
  • Fewer funnel building features
Leadpages homepage screenshot
Review coming soonVisit Leadpages
Best for A/B Testing
#3

Instapage

Best for: Conversion-focused marketers who want advanced testing capabilities

Advanced landing page platform with sophisticated A/B testing and conversion optimization.

Why I like it: Instapage takes A/B testing seriously with statistical significance tracking and detailed heatmaps. Their AdMap feature connects ads directly to landing pages, making it easy to optimize your entire funnel from click to conversion.

Key Features

  • Advanced A/B testing
  • Heatmap analysis
  • AdMap integration
  • Collaboration tools

Pros

  • Sophisticated testing features
  • Professional collaboration tools
  • High-quality templates

Cons

  • Expensive for small businesses
  • Focused mainly on landing pages
Instapage homepage screenshot
Review coming soonVisit Instapage
Best for Landing Pages
#4

Landingi

Best for: Marketers who primarily need high-converting standalone landing pages

Landing page builder with drag-and-drop editor and conversion optimization tools.

Why I like it: Landingi focuses specifically on landing page creation and does it exceptionally well. The drag-and-drop editor is intuitive, and the conversion optimization features help you squeeze every bit of performance from your pages.

Key Features

  • Drag-and-drop builder
  • Mobile optimization
  • Pop-up integration
  • Smart sections

Pros

  • Easy to use
  • Good template variety
  • Affordable pricing

Cons

  • Limited email marketing
  • Basic automation features
Landingi homepage screenshot
Review coming soonVisit Landingi
Best All-in-One Solution
#5

GetResponse

Best for: Marketers who want email marketing, webinars, and funnels in one platform

Complete marketing platform with conversion funnels, email automation, webinars, and course hosting.

Why I like it: GetResponse gives you everything under one roof: sales funnels, email marketing, webinar hosting, and even course creation. Their Conversion Funnel feature provides a clear visual of how leads move through your process, making optimization much easier.

Key Features

  • Conversion funnel visualization
  • Built-in webinar hosting
  • Course creation tools
  • Advanced email automation

Pros

  • True all-in-one platform
  • Excellent webinar features
  • Visual funnel tracking

Cons

  • Pricing increases with contact growth
  • Complex interface for beginners
GetResponse homepage screenshot
Review coming soonVisit GetResponse
Best for Mobile
#6

Perspective Funnels

Best for: Businesses with mobile-first audiences and high mobile traffic

Mobile-first funnel builder with interactive, personalized funnels that achieve 700% higher conversion rates than traditional solutions.

Why I like it: Perspective Funnels prioritizes mobile experience with touch-optimized interfaces and mobile-specific conversion tactics. Their claim of 700% higher conversion rates comes from understanding how mobile users behave differently than desktop users.

Key Features

  • Mobile-first design
  • Touch optimization
  • Mobile conversion tactics
  • Responsive templates

Pros

  • Optimized for mobile users
  • High conversion claims
  • Modern interface

Cons

  • Newer platform
  • Limited track record
Perspective Funnels homepage screenshot
Best for Interactive Funnels
#7

Involve.me

Best for: Businesses wanting to create engaging, personalized customer experiences

A drag-and-drop funnel builder that creates interactive landing pages, quizzes, and forms to convert visitors into qualified leads.

Why I like it: This version of Involve.me specializes in creating interactive, personalized funnels that adapt based on user responses. The dynamic content and conditional logic create unique experiences for each visitor, dramatically improving engagement and conversion rates.

Key Features

  • Dynamic content
  • Personalization engine
  • Interactive elements
  • Advanced logic

Pros

  • Highly personalized experiences
  • Better engagement than static funnels
  • Comprehensive analytics

Cons

  • More complex to set up
  • Requires strategic planning
Involve.me homepage screenshot
Review coming soonVisit Involve.me
Best for Sales Coaching
#8

Salesloft

Best for: Sales teams that need performance coaching and conversation intelligence

Sales engagement platform with coaching capabilities and funnel optimization.

Why I like it: Salesloft records and analyzes sales conversations to provide coaching insights. The conversation intelligence helps identify what messaging works best at each funnel stage, improving your entire team's performance.

Key Features

  • Conversation intelligence
  • Sales coaching tools
  • Email cadences
  • Performance analytics

Pros

  • Advanced coaching features
  • Great analytics
  • Team performance insights

Cons

  • Enterprise pricing
  • Complex implementation
Salesloft homepage screenshot
Review coming soonVisit Salesloft
Best for Social Media
#9

ManyChat

Best for: Businesses that want to automate sales conversations on social platforms

Chatbot automation platform for Instagram, WhatsApp, TikTok, and Messenger to automate conversations and boost sales.

Why I like it: ManyChat turns social media conversations into automated sales funnels. Instead of hoping people will click through to your website, you can qualify and convert prospects right inside Instagram, WhatsApp, and other messaging platforms where they're already engaged.

Key Features

  • Multi-platform chatbots
  • Social media automation
  • Conversation funnels
  • E-commerce integration

Pros

  • Meets customers where they are
  • High engagement rates
  • Easy automation setup

Cons

  • Platform dependent
  • Limited outside social media
ManyChat homepage screenshot
Review coming soonVisit ManyChat
Best for Relationship Selling
#10

Salesflare

Best for: B2B sales teams focused on building long-term customer relationships

Relationship-focused CRM with automatic data entry and sales pipeline management.

Why I like it: Salesflare automatically captures relationship data and interaction history, making it easy to nurture prospects through longer sales cycles. The automatic data entry saves hours of manual work while keeping your funnel data clean.

Key Features

  • Automatic data capture
  • Relationship tracking
  • Email integration
  • Mobile app

Pros

  • Minimal data entry required
  • Great mobile experience
  • Relationship focused

Cons

  • Less marketing automation
  • Higher price per user
Salesflare homepage screenshot
Review coming soonVisit Salesflare
Best Value
#11

Systeme.io

Best for: Startups and small businesses on tight budgets
★★★★★4.8/5

Complete marketing platform with sales funnels, email marketing, courses, and more at budget-friendly prices

Why I like it: Systeme.io offers a generous free plan that includes funnel building, email marketing, and automation. Even their paid plans are significantly cheaper than competitors while still providing all the essential features you need to build effective sales funnels.

Key Features

  • Free plan available
  • Email marketing included
  • Simple funnel builder
  • Affordable pricing

Pros

  • Free plan with real value
  • Very affordable paid plans
  • Easy to use interface

Cons

  • Fewer advanced features
  • Limited template selection
Systeme.io homepage screenshot
Best for CRM Integration
#12

HubSpot

Best for: Companies that need robust CRM features alongside their funnels

Comprehensive CRM platform with automated sales workflows and marketing tools.

Why I like it: HubSpot's free CRM is already used by millions of businesses, and their sales funnel tools integrate seamlessly with contact management. The automated workflows can trigger actions based on funnel behavior, creating a sophisticated lead nurturing system.

Key Features

  • Free CRM included
  • Advanced workflow automation
  • Detailed contact tracking
  • Marketing and sales alignment

Pros

  • Powerful free tier
  • Excellent CRM integration
  • Comprehensive reporting

Cons

  • Can get expensive quickly
  • Steep learning curve for full features
HubSpot homepage screenshot
Best for Agencies
#13

Kartra

Best for: Marketing agencies managing multiple client accounts and complex campaigns
★★★★4.2/5

True all-in-one marketing platform with advanced funnels, email automation, and membership hosting

Why I like it: Kartra was built specifically for agencies and online businesses with advanced needs. The platform includes membership sites, video hosting, and sophisticated automation that can handle complex multi-step campaigns across different products and services.

Key Features

  • Multi-client management
  • Built-in membership sites
  • Video hosting included
  • Advanced automation

Pros

  • Agency-focused features
  • Comprehensive platform
  • White-label options

Cons

  • Higher price point
  • Overkill for simple businesses
Kartra screenshot
Best for Email Automation
#14

ActiveCampaign

Best for: Businesses that rely heavily on sophisticated email marketing sequences

Advanced email marketing and automation platform with sophisticated funnel capabilities.

Why I like it: ActiveCampaign's automation capabilities are industry-leading, with conditional logic that can create highly personalized funnel experiences. Their machine learning features help optimize send times and content for better engagement throughout your sales process.

Key Features

  • Advanced email automation
  • Behavioral triggers
  • Machine learning optimization
  • Detailed segmentation

Pros

  • Sophisticated automation
  • Excellent deliverability
  • Predictive sending

Cons

  • Complex for beginners
  • Limited funnel visualization
ActiveCampaign homepage screenshot
Review coming soonVisit ActiveCampaign
Best Templates
#15

Wishpond

Best for: Businesses that want professional-looking funnels without design skills

Marketing automation platform with attractive landing page templates and lead nurturing.

Why I like it: Wishpond's templates are genuinely attractive and conversion-optimized. The platform makes it easy to create professional-looking campaigns that don't scream 'template,' which helps with brand credibility and trust.

Key Features

  • Professional design templates
  • Drag-and-drop editor
  • Lead scoring
  • Contest and promotion tools

Pros

  • Beautiful templates
  • Easy customization
  • Good value pricing

Cons

  • Limited advanced features
  • Smaller community
Wishpond homepage screenshot
Review coming soonVisit Wishpond
Best for Small Business
#16

Keap

Best for: Small business owners who need CRM and automation in one simple package

Small business CRM with sales automation and customer management tools.

Why I like it: Keap (formerly Infusionsoft) simplifies complex automation for small businesses. The platform guides you through setting up your first funnel and provides templates specifically designed for common small business scenarios.

Key Features

  • Small business focused
  • Guided setup process
  • Payment processing
  • Appointment scheduling

Pros

  • Built for small business needs
  • Good customer support
  • Comprehensive features

Cons

  • Can be overwhelming initially
  • Pricing increases quickly
Keap homepage screenshot
Review coming soonVisit Keap
Best for Lead Scoring
#17

Zoho CRM

Best for: B2B companies that need to qualify leads before sales handoff

Comprehensive CRM platform with advanced lead scoring and sales pipeline management.

Why I like it: Zoho CRM's lead scoring system automatically rates prospects based on their funnel behavior and engagement. This makes it easy to prioritize follow-ups and ensure your sales team focuses on the most qualified opportunities.

Key Features

  • Advanced lead scoring
  • Sales automation
  • Multi-channel communication
  • Custom modules

Pros

  • Comprehensive CRM features
  • Affordable pricing
  • Good customization

Cons

  • Interface feels dated
  • Complex initial setup
Zoho CRM homepage screenshot
Review coming soonVisit Zoho CRM
Best Value for WordPress
#18

Thrive Suite

Best for: WordPress users who want conversion tools integrated with their existing site

WordPress-focused conversion toolkit with landing pages and sales funnel tools.

Why I like it: Thrive Suite integrates perfectly with WordPress and includes everything you need for conversion optimization. The one-time payment model is refreshing in a world of monthly subscriptions, making it excellent long-term value.

Key Features

  • WordPress integration
  • Conversion-focused themes
  • A/B testing
  • One-time payment option

Pros

  • Great value pricing
  • WordPress native
  • No monthly fees option

Cons

  • WordPress only
  • Requires technical knowledge
Thrive Suite homepage screenshot
Best for WooCommerce
#19

CartFlows

Best for: WooCommerce store owners who want to optimize their checkout process

WooCommerce-specific sales funnel plugin for WordPress e-commerce stores.

Why I like it: CartFlows is built specifically for WooCommerce and transforms the standard checkout into a high-converting sales funnel. The one-click upsells and order bumps can significantly increase average order value.

Key Features

  • WooCommerce integration
  • One-click upsells
  • Order bumps
  • Checkout optimization

Pros

  • Perfect WooCommerce integration
  • Proven e-commerce features
  • Good documentation

Cons

  • WooCommerce only
  • Requires WordPress knowledge
CartFlows homepage screenshot
Best for Funnel Analysis
#20

Outreach.io

Best for: Data-driven sales teams that need detailed funnel performance insights

Sales engagement platform with advanced funnel inspection and sequence automation.

Why I like it: Outreach provides deep funnel inspection capabilities that show exactly where prospects drop off and which touchpoints drive conversions. The sequence automation ensures consistent follow-up while the analytics help optimize every step.

Key Features

  • Funnel inspection tools
  • Sequence automation
  • Performance analytics
  • A/B testing

Pros

  • Detailed funnel analytics
  • Sophisticated automation
  • Great reporting

Cons

  • Enterprise focused pricing
  • Steep learning curve
Outreach homepage screenshot

How I Chose These

I evaluated each sales funnel software based on ease of use, funnel building capabilities, integration options, and pricing value. I tested the drag-and-drop editors, analyzed template quality, and assessed automation features. My focus was on tools that can handle the complete customer journey from awareness to purchase, not just single-purpose landing page builders.

Frequently Asked Questions

Sales funnel software helps businesses create and manage the customer journey from initial awareness to final purchase. These tools typically include landing page builders, email automation, lead tracking, and analytics to optimize conversion rates at each step.

Pricing varies widely from free plans (Systeme.io, HubSpot) to enterprise solutions costing hundreds per month. Most small businesses can find effective solutions between $50-150 monthly, while agencies and larger companies may need $200+ plans for advanced features.

No, most modern sales funnel software uses drag-and-drop editors that require no coding knowledge. However, having basic understanding of HTML/CSS can help with customization and troubleshooting when needed.

Yes, most sales funnel platforms offer integrations with popular email marketing services, CRMs, payment processors, and analytics tools. Check integration capabilities before choosing, especially if you have specific tools you must continue using.

Sales funnel software typically includes email marketing plus landing pages, automation workflows, and conversion tracking. Email marketing tools focus primarily on sending campaigns and basic automation, while funnel software manages the entire customer journey.

Key metrics include conversion rates at each funnel step, cost per acquisition, customer lifetime value, and overall ROI. Most sales funnel software provides analytics dashboards to track these metrics and identify optimization opportunities.

It depends on your needs and budget. All-in-one platforms like ClickFunnels or GetResponse are convenient but may not excel in every area. Specialized tools often perform better in their specific function but require more management and potentially higher costs.

You can typically launch a basic funnel within a few days, but optimization takes time. Most businesses see initial results within 2-4 weeks, with significant improvements after 2-3 months of testing and refinement.

Clickfunnels

All-in-one marketing platform for building sales funnels, hosting courses, and managing customers

Try Clickfunnels →