Sales Funnels

20 Best Sales Funnel Software in 2026

Sales funnels turn casual website visitors into paying customers by guiding them through a strategic sequence of touchpoints. The right sales funnel software can automate this process, track performance, and dramatically increase your conversion rates.

Last updated: January 19, 2026

This page may contain affiliate links. I only recommend software I trust.

Who Is This Guide For?

Marketing agencies managing multiple client campaigns
E-commerce businesses wanting to optimize their customer journey
Course creators and coaches selling digital products
Small business owners looking to automate their sales process

Quick Verdict

ClickFunnels is my top pick for most businesses with its comprehensive funnel building tools and proven templates. GetResponse offers better value for all-in-one marketing needs, while Systeme.io is perfect for budget-conscious startups.

My Top Picks

Top Pick

Clickfunnels

Best for: Businesses wanting proven funnel templates and comprehensive marketing tools

★★★★4.2/5

All-in-one marketing platform for building sales funnels, hosting courses, and managing customers

Why I like it: ClickFunnels pioneered the sales funnel space and their templates are based on millions of dollars in actual sales data. The drag-and-drop editor makes it easy to create complete funnels, and the unlimited contacts feature means you won't get hit with surprise fees as you grow.

Key Features

Drag-and-drop funnel builder
Proven high-converting templates
Email marketing automation
Unlimited contacts

Pros

Battle-tested templates that convert
No contact limits
Strong community and training

Cons

Higher starting price
Learning curve for beginners

Read Full Review Visit Clickfunnels →

Best for Lead Generation

Leadpages

Best for: Businesses focused primarily on capturing and converting leads

Landing page builder with lead generation tools and unlimited lead collection.

Why I like it: Leadpages excels at creating high-converting landing pages and lead magnets. Their templates are constantly tested and optimized, and the unlimited lead collection means you never pay more as your audience grows.

Key Features

High-converting templates
Unlimited lead collection
A/B testing tools
Lead magnet creation

Pros

Proven conversion templates
No lead limits
Easy to use

Cons

Limited email automation
Fewer funnel building features

Review coming soonVisit Leadpages →

Best for A/B Testing

Instapage

Best for: Conversion-focused marketers who want advanced testing capabilities

Advanced landing page platform with sophisticated A/B testing and conversion optimization.

Why I like it: Instapage takes A/B testing seriously with statistical significance tracking and detailed heatmaps. Their AdMap feature connects ads directly to landing pages, making it easy to optimize your entire funnel from click to conversion.

Key Features

Advanced A/B testing
Heatmap analysis
AdMap integration
Collaboration tools

Pros

Sophisticated testing features
Professional collaboration tools
High-quality templates

Cons

Expensive for small businesses
Focused mainly on landing pages

Review coming soonVisit Instapage →

Best for Landing Pages

Landingi

Best for: Marketers who primarily need high-converting standalone landing pages

Landing page builder with drag-and-drop editor and conversion optimization tools.

Why I like it: Landingi focuses specifically on landing page creation and does it exceptionally well. The drag-and-drop editor is intuitive, and the conversion optimization features help you squeeze every bit of performance from your pages.

Key Features

Drag-and-drop builder
Mobile optimization
Pop-up integration
Smart sections

Pros

Easy to use
Good template variety
Affordable pricing

Cons

Limited email marketing
Basic automation features

Review coming soonVisit Landingi →

Best All-in-One Solution

GetResponse

Best for: Marketers who want email marketing, webinars, and funnels in one platform

Complete marketing platform with conversion funnels, email automation, webinars, and course hosting.

Why I like it: GetResponse gives you everything under one roof: sales funnels, email marketing, webinar hosting, and even course creation. Their Conversion Funnel feature provides a clear visual of how leads move through your process, making optimization much easier.

Key Features

Conversion funnel visualization
Built-in webinar hosting
Course creation tools
Advanced email automation

Pros

True all-in-one platform
Excellent webinar features
Visual funnel tracking

Cons

Pricing increases with contact growth
Complex interface for beginners

Review coming soonVisit GetResponse →

Best for Mobile

Perspective Funnels

Best for: Businesses with mobile-first audiences and high mobile traffic

Mobile-first funnel builder with interactive, personalized funnels that achieve 700% higher conversion rates than traditional solutions.

Why I like it: Perspective Funnels prioritizes mobile experience with touch-optimized interfaces and mobile-specific conversion tactics. Their claim of 700% higher conversion rates comes from understanding how mobile users behave differently than desktop users.

Key Features

Mobile-first design
Touch optimization
Mobile conversion tactics
Responsive templates

Pros

Optimized for mobile users
High conversion claims
Modern interface

Cons

Newer platform
Limited track record

Review coming soonVisit Perspective Funnels →

Best for Interactive Funnels

Involve.me

Best for: Businesses wanting to create engaging, personalized customer experiences

A drag-and-drop funnel builder that creates interactive landing pages, quizzes, and forms to convert visitors into qualified leads.

Why I like it: This version of Involve.me specializes in creating interactive, personalized funnels that adapt based on user responses. The dynamic content and conditional logic create unique experiences for each visitor, dramatically improving engagement and conversion rates.

Key Features

Dynamic content
Personalization engine
Interactive elements
Advanced logic

Pros

Highly personalized experiences
Better engagement than static funnels
Comprehensive analytics

Cons

More complex to set up
Requires strategic planning

Review coming soonVisit Involve.me →

Best for Sales Coaching

Salesloft

Best for: Sales teams that need performance coaching and conversation intelligence

Sales engagement platform with coaching capabilities and funnel optimization.

Why I like it: Salesloft records and analyzes sales conversations to provide coaching insights. The conversation intelligence helps identify what messaging works best at each funnel stage, improving your entire team's performance.

Key Features

Conversation intelligence
Sales coaching tools
Email cadences
Performance analytics

Pros

Advanced coaching features
Great analytics
Team performance insights

Cons

Enterprise pricing
Complex implementation

Review coming soonVisit Salesloft →

Best for Social Media

ManyChat

Best for: Businesses that want to automate sales conversations on social platforms

Chatbot automation platform for Instagram, WhatsApp, TikTok, and Messenger to automate conversations and boost sales.

Why I like it: ManyChat turns social media conversations into automated sales funnels. Instead of hoping people will click through to your website, you can qualify and convert prospects right inside Instagram, WhatsApp, and other messaging platforms where they're already engaged.

Key Features

Multi-platform chatbots
Social media automation
Conversation funnels
E-commerce integration

Pros

Meets customers where they are
High engagement rates
Easy automation setup

Cons

Platform dependent
Limited outside social media

Review coming soonVisit ManyChat →

Best for Relationship Selling

#10

Salesflare

Best for: B2B sales teams focused on building long-term customer relationships

Relationship-focused CRM with automatic data entry and sales pipeline management.

Why I like it: Salesflare automatically captures relationship data and interaction history, making it easy to nurture prospects through longer sales cycles. The automatic data entry saves hours of manual work while keeping your funnel data clean.

Key Features

Automatic data capture
Relationship tracking
Email integration
Mobile app

Pros

Minimal data entry required
Great mobile experience
Relationship focused

Cons

Less marketing automation
Higher price per user

Review coming soonVisit Salesflare →

Best Value

#11

Systeme.io

Best for: Startups and small businesses on tight budgets

★★★★★4.8/5

Complete marketing platform with sales funnels, email marketing, courses, and more at budget-friendly prices

Why I like it: Systeme.io offers a generous free plan that includes funnel building, email marketing, and automation. Even their paid plans are significantly cheaper than competitors while still providing all the essential features you need to build effective sales funnels.

Key Features

Free plan available
Email marketing included
Simple funnel builder
Affordable pricing

Pros

Free plan with real value
Very affordable paid plans
Easy to use interface

Cons

Fewer advanced features
Limited template selection

Read Full Review Visit Systeme.io →

Best for CRM Integration

#12

HubSpot

Best for: Companies that need robust CRM features alongside their funnels

Comprehensive CRM platform with automated sales workflows and marketing tools.

Why I like it: HubSpot's free CRM is already used by millions of businesses, and their sales funnel tools integrate seamlessly with contact management. The automated workflows can trigger actions based on funnel behavior, creating a sophisticated lead nurturing system.

Key Features

Free CRM included
Advanced workflow automation
Detailed contact tracking
Marketing and sales alignment

Pros

Powerful free tier
Excellent CRM integration
Comprehensive reporting

Cons

Can get expensive quickly
Steep learning curve for full features

Visit HubSpot →

Best for Agencies

#13

Kartra

Best for: Marketing agencies managing multiple client accounts and complex campaigns

★★★★4.2/5

True all-in-one marketing platform with advanced funnels, email automation, and membership hosting

Why I like it: Kartra was built specifically for agencies and online businesses with advanced needs. The platform includes membership sites, video hosting, and sophisticated automation that can handle complex multi-step campaigns across different products and services.

Key Features

Multi-client management
Built-in membership sites
Video hosting included
Advanced automation

Pros

Agency-focused features
Comprehensive platform
White-label options

Cons

Higher price point
Overkill for simple businesses

Read Full Review Visit Kartra →

Best for Email Automation

#14

ActiveCampaign

Best for: Businesses that rely heavily on sophisticated email marketing sequences

Advanced email marketing and automation platform with sophisticated funnel capabilities.

Why I like it: ActiveCampaign's automation capabilities are industry-leading, with conditional logic that can create highly personalized funnel experiences. Their machine learning features help optimize send times and content for better engagement throughout your sales process.

Key Features

Advanced email automation
Behavioral triggers
Machine learning optimization
Detailed segmentation

Pros

Sophisticated automation
Excellent deliverability
Predictive sending

Cons

Complex for beginners
Limited funnel visualization

Review coming soonVisit ActiveCampaign →

Best Templates

#15

Wishpond

Best for: Businesses that want professional-looking funnels without design skills

Marketing automation platform with attractive landing page templates and lead nurturing.

Why I like it: Wishpond's templates are genuinely attractive and conversion-optimized. The platform makes it easy to create professional-looking campaigns that don't scream 'template,' which helps with brand credibility and trust.

Key Features

Professional design templates
Drag-and-drop editor
Lead scoring
Contest and promotion tools

Pros

Beautiful templates
Easy customization
Good value pricing

Cons

Limited advanced features
Smaller community

Review coming soonVisit Wishpond →

Best for Small Business

#16

Keap

Best for: Small business owners who need CRM and automation in one simple package

Small business CRM with sales automation and customer management tools.

Why I like it: Keap (formerly Infusionsoft) simplifies complex automation for small businesses. The platform guides you through setting up your first funnel and provides templates specifically designed for common small business scenarios.

Key Features

Small business focused
Guided setup process
Payment processing
Appointment scheduling

Pros

Built for small business needs
Good customer support
Comprehensive features

Cons

Can be overwhelming initially
Pricing increases quickly

Review coming soonVisit Keap →

Best for Lead Scoring

#17

Zoho CRM

Best for: B2B companies that need to qualify leads before sales handoff

Comprehensive CRM platform with advanced lead scoring and sales pipeline management.

Why I like it: Zoho CRM's lead scoring system automatically rates prospects based on their funnel behavior and engagement. This makes it easy to prioritize follow-ups and ensure your sales team focuses on the most qualified opportunities.

Key Features

Advanced lead scoring
Sales automation
Multi-channel communication
Custom modules

Pros

Comprehensive CRM features
Affordable pricing
Good customization

Cons

Interface feels dated
Complex initial setup

Review coming soonVisit Zoho CRM →

Best Value for WordPress

#18

Thrive Suite

Best for: WordPress users who want conversion tools integrated with their existing site

WordPress-focused conversion toolkit with landing pages and sales funnel tools.

Why I like it: Thrive Suite integrates perfectly with WordPress and includes everything you need for conversion optimization. The one-time payment model is refreshing in a world of monthly subscriptions, making it excellent long-term value.

Key Features

WordPress integration
Conversion-focused themes
A/B testing
One-time payment option

Pros

Great value pricing
WordPress native
No monthly fees option

Cons

WordPress only
Requires technical knowledge

Visit Thrive Suite →

Best for WooCommerce

#19

CartFlows

Best for: WooCommerce store owners who want to optimize their checkout process

WooCommerce-specific sales funnel plugin for WordPress e-commerce stores.

Why I like it: CartFlows is built specifically for WooCommerce and transforms the standard checkout into a high-converting sales funnel. The one-click upsells and order bumps can significantly increase average order value.

Key Features

WooCommerce integration
One-click upsells
Order bumps
Checkout optimization

Pros

Perfect WooCommerce integration
Proven e-commerce features
Good documentation

Cons

WooCommerce only
Requires WordPress knowledge

Visit CartFlows →

Best for Funnel Analysis

#20

Outreach.io

Best for: Data-driven sales teams that need detailed funnel performance insights

Sales engagement platform with advanced funnel inspection and sequence automation.

Why I like it: Outreach provides deep funnel inspection capabilities that show exactly where prospects drop off and which touchpoints drive conversions. The sequence automation ensures consistent follow-up while the analytics help optimize every step.

Key Features

Funnel inspection tools
Sequence automation
Performance analytics
A/B testing

Pros

Detailed funnel analytics
Sophisticated automation
Great reporting

Cons

Enterprise focused pricing
Steep learning curve

Visit Outreach.io →

How I Chose These

I evaluated each sales funnel software based on ease of use, funnel building capabilities, integration options, and pricing value. I tested the drag-and-drop editors, analyzed template quality, and assessed automation features. My focus was on tools that can handle the complete customer journey from awareness to purchase, not just single-purpose landing page builders.

Frequently Asked Questions

What is sales funnel software?+

Sales funnel software helps businesses create and manage the customer journey from initial awareness to final purchase. These tools typically include landing page builders, email automation, lead tracking, and analytics to optimize conversion rates at each step.

How much does sales funnel software cost?+

Pricing varies widely from free plans (Systeme.io, HubSpot) to enterprise solutions costing hundreds per month. Most small businesses can find effective solutions between $50-150 monthly, while agencies and larger companies may need $200+ plans for advanced features.

Do I need coding skills to use sales funnel software?+

No, most modern sales funnel software uses drag-and-drop editors that require no coding knowledge. However, having basic understanding of HTML/CSS can help with customization and troubleshooting when needed.

Can I integrate sales funnel software with my existing tools?+

Yes, most sales funnel platforms offer integrations with popular email marketing services, CRMs, payment processors, and analytics tools. Check integration capabilities before choosing, especially if you have specific tools you must continue using.

What's the difference between sales funnel software and email marketing tools?+

Sales funnel software typically includes email marketing plus landing pages, automation workflows, and conversion tracking. Email marketing tools focus primarily on sending campaigns and basic automation, while funnel software manages the entire customer journey.

How do I know if my sales funnel is working?+

Key metrics include conversion rates at each funnel step, cost per acquisition, customer lifetime value, and overall ROI. Most sales funnel software provides analytics dashboards to track these metrics and identify optimization opportunities.

Should I use one tool for everything or multiple specialized tools?+

It depends on your needs and budget. All-in-one platforms like ClickFunnels or GetResponse are convenient but may not excel in every area. Specialized tools often perform better in their specific function but require more management and potentially higher costs.

How long does it take to see results from sales funnel software?+

You can typically launch a basic funnel within a few days, but optimization takes time. Most businesses see initial results within 2-4 weeks, with significant improvements after 2-3 months of testing and refinement.