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Is GoHighLevel Worth It? Pricing & Plans Reviewed

GoHighLevel starts at $97 per month for their Starter plan, with higher tiers for agencies managing multiple clients. The pricing reflects its position as a comprehensive all-in-one platform that replaces multiple marketing tools.

Last updated: January 13, 2026Prices verified: January 13, 2026
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GoHighLevel Plans & Pricing

Starter

$97/mo
Unlimited contactsUnlimited users
  • All The Tools To Capture More Leads
  • Nurture & Close Leads Into Customers
  • Full Online Booking, Pipelines, Social Calendar, Website Builder
  • Unlimited Contacts & Users
  • Setup Up to Three Sub-Accounts (3)
  • Workflow Builder
  • Campaign Builder
  • 2 way SMS
  • 2 Way Email
  • Pipeline Management
  • Landing Page Builder
  • Website Builder
  • Standard Integrations
  • Calendar
  • Email Builder
  • Power Dialer
  • Call Tracking
  • Google Reporting
  • Facebook Reporting
  • Attribution Reporting
  • Reputation management
  • Basic CRM Functionality
  • Form Builder
  • Survey Builder
  • Call Recording
  • Website Widget
  • Intent Trigger
  • Email Support
  • Chat Support

Unlimited

$297/mo
Unlimited contactsUnlimited users
  • Everything In Starter
  • API Access (Integrate With Anything)
  • Unlimited Sub-Accounts (Unlimited)
  • Branded Desktop App (Custom Domains And Complete Control Over The Look And Feel Of The Platform)
  • White-label Desktop
  • Memberships
  • Basic API Access
  • Chat Support

SaaS Pro

$497/mo
  • Unlimited SaaS Accounts
  • SaaS Mode
  • Email/Phone/Text/Al Rebilling with Markup
  • Split Testing
  • Advanced API Access

Available Discounts

Annual Discount

Save approximately 17% when paying yearly instead of monthly

Which Plan Should You Choose?

Solo EntrepreneursStarter

Gets you all core features without paying for agency-specific tools you don't need yet.

Marketing AgenciesUnlimited

White-label capabilities and unlimited sub-accounts make client management much easier.

Large AgenciesSaaS Pro

If you want to create your own branded platform, this gives you the most customization options.

Small BusinessesStarter

Perfect for businesses that want to consolidate their marketing tools into one platform.

ConsultantsUnlimited

White-label features let you present everything under your own brand to clients.

Is GoHighLevel Worth the Price?

Value for Money:★★★★4.2/5

GoHighLevel is expensive upfront, but it replaces 5-10 different tools most agencies use. If you're currently paying for separate CRM, email marketing, landing pages, and automation tools, the math works out. The learning curve is real though, so budget time for training your team.

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Frequently Asked Questions

Yes, GoHighLevel operates on a month-to-month basis with no long-term contracts required.

Some technical knowledge helps, especially for advanced features. The basic CRM functions are user-friendly, but building complex funnels requires more skill.

You can export your contacts and basic data, but complex funnels and automations stay within the platform.

No setup fees, but many agencies hire GoHighLevel specialists for initial configuration, which can cost $1,000-5,000.

Yes, but only with the Unlimited plan or higher. The Starter plan doesn't include white-label capabilities.

GoHighLevel is more expensive monthly but includes CRM and communication tools that ClickFunnels doesn't offer.

Yes, no credit card required upfront. You get full access to test all features before deciding.

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